Cross-platform measurement for media publishers + creators
Every campaign.
Every platform.
One source of truth.
Other analytics platforms hand you fragments. InsightHive connects the full honeycomb.
InsightHive unifies your organic, public-facing social and ad-platform data so you can stop reconciling spreadsheets and start showing sponsors exactly what their dollars delivered.
Pulls data from
Views
4.2M
Watch time
18.3K hrs
Engagement
4.7%
Ad spend
$42.1K
By platform
Built for the people who make the deals - and report on them.
Whether you're a media company managing dozens of channels or a creator stitching together your own sponsorship history, InsightHive replaces the messy patchwork of platform exports, brand-side dashboards, and one-off spreadsheet pulls. Every view, every engagement, every dollar - measured and accountable in one place.
For media + publishers
Roll up every campaign across every channel. Tag once. Pace guarantees in real time. Hand sponsors a single, branded report instead of a deck stitched together from five different dashboards.
For creators + talent
See your entire sponsorship history in one place. Show brands your total reach, engagement, and watch time across every deal you've done - without rebuilding a spreadsheet for every pitch.
What you get
What used to take a stack of tools, now lives in one hive.
One source of truth, every channel
OAuth into YouTube (multiple channels under one brand), Instagram, Facebook, TikTok, Google Ads, and Meta Ads. Daily sync into one normalized layer. Lifetime backfill pulls years of history without hitting API quota walls. Manual entry lives side-by-side for platforms that don't expose APIs (IG Stories, off-platform talent posts), with the same tagging and rollups.
Campaign measurement that does its own math
Tag any post to any campaign in two clicks; auto-discover proposes new campaigns from incoming branded posts so nothing slips through. Pace against view or impression guarantees, calculate value delivered at CPV or CPM automatically, mark Added Value posts to exclude them from pacing while keeping their value in the totals.
Metadata that travels with the content
Every post auto-tagged at sync: brand, industry, sub-industry, content category, creative format, recurring show or IP, episode, package. AI does the first pass, you override anytime. The same tags drive every dashboard view, filter, and export, so the work compounds.
Per-channel and per-show rollups
Brands managing a portfolio see top-line cross-channel totals plus a per-channel breakdown. Recurring shows and franchises roll up cleanly across every platform they touch. Filter the whole dashboard to a single channel or series with one click.
Talent rollups
Every brand, every campaign, every metric, aggregated by creator. Open one page, see exactly what a talent has delivered across years of work. The view a sponsor wants in their hands.
Sponsor-ready exports
Multi-sheet XLSX workbooks built for sponsor reports, not Excel novices. Summary, per-post detail, per-platform breakdown. Daily or weekly granularity, every metric labeled the way clients expect to see them. Pastes into your pitch deck without reformatting.
How it works
Three steps to a single source of truth.
Connect
Securely link YouTube, Instagram, Facebook, Google Ads, and Meta Ads via OAuth. No spreadsheets to maintain, no API keys to copy around.
Tag
Let auto-discover propose campaigns from your branded posts, or tag manually. Either way, every post lands in the right campaign - once.
Report
Open the dashboard for live cross-platform delivery. Export branded XLSX workbooks. Pace guarantees as the campaign runs.
Meet Ask Scout
The numbers you need, in a sentence.
Ask Scout is the AI layer that lives on top of your data hive. Ask anything in plain English and Scout pulls from your connected data, runs the math, and answers in a sentence. No SQL, no formula bar, no waiting on an analyst to come back to you.
Every answer cites the queries it ran, so a careful analyst can verify the work. Scout sounds like a colleague who knows your numbers cold, not a chatbot reciting them at you.
Benchmarking
Building nowNumbers mean more when you know what good looks like.
Once your data is flowing, InsightHive baselines it. First against your own history, then - as the partner network grows - against anonymized industry peers. Stop guessing whether a 4% engagement rate is great or middling. Know.
Personal benchmarks
Every CPM, CPV, ER, AVD, VCR your channels or roster has ever posted - rolled into rolling baselines. See at a glance which campaign is beating your norm, which talent is outperforming, which content category is dragging.
- •Campaign-over-campaign comparisons with the same sponsor
- •Month-over-month and quarter-over-quarter trends per platform
- •Per-talent and per-content-type baselines
Industry benchmarks
As more partners come onto InsightHive, we'll publish anonymized industry baselines - so you can finally answer “is this a good number for our category?” with data instead of a gut check.
- •Category-level CPV/CPM/ER medians and percentiles
- •Platform-by-platform performance norms
- •Talent-tier benchmarks (nano, mid, marquee)
Always anonymized and opt-in. Your numbers never appear with your name attached.
Building next
What's shipping in the next few cycles.
We're an active product, not a finished one. Here's what we're building toward right now, prioritized by what customers tell us they need most.
Competitor tracking
Watch your category. Add competitor accounts as read-only watched connections, then benchmark your own performance against theirs on every metric that matters.
Goals + portfolio pacing
Set quarterly or annual targets at the brand, channel, or show level. Pace against them the same way campaigns pace against guarantees, in real time, so you always know if you're on track.
AI post summary + transcription
Auto-transcribe every video and surface the moments that matter: the on-mention seconds, the chapter breaks, the talking points. Useful for tagging precision and for finding the episode where you said the brand name.
MCP server for InsightHive data
Pull your InsightHive data directly into Claude, ChatGPT, or any MCP-compatible client. Ask Scout is one way to query your numbers, bring your own agent if you want another.
Data drops to your warehouse
Scheduled raw-data exports to S3, GCS, or Azure for customers running their own data warehouse. Your numbers, on your infrastructure, on your schedule.
Frequently asked
The questions we get before someone signs.
What platforms do you support today?
YouTube, Instagram, Facebook, TikTok, Snapchat, X, and Spotify on the organic side, plus Google Ads and Meta Ads for paid spend reconciliation. New platforms get added as customer demand surfaces - let us know what you would want next.
How long does onboarding actually take?
First sync runs the same day you connect your platforms. Tagging your historical campaigns is usually a session or two of guided work with our team - faster if you let auto-discover propose campaigns from your branded posts.
What if my platform is not supported yet?
Manual entry is a first-class workflow, not a workaround. Same tagging, same rollups, same exports as automated platforms. Tell us what is missing - if multiple customers need it, it goes on the API roadmap.
How is data privacy handled?
Your data lives in your isolated namespace with row-level security. We do not share, sell, or train on it. Industry benchmarks (when they launch) are opt-in and aggregated - your numbers never appear with your name attached.
Can I export raw data, or am I locked in?
Full XLSX export at any time - campaign-level, post-level, or talent-level, with daily or weekly granularity. If you ever want to leave, you take all your data with you.
Single creator or full roster - who is this for?
Both. The architecture scales from one creator with thirty deals to a media company with a hundred channels. Pricing scales with what you need, not which bucket you fit into.
Get in touch
Tell us about your campaigns.
We're onboarding partners now. Drop a note about your channels, roster, business data needs, or what your reporting currently looks like - we'll get back to you within a couple of days.