Privacy Policy

1. What We Collect

InsightHive collects the following data to provide its analytics and reporting services:

• Social media analytics data (views, likes, comments, watch time, and engagement metrics) from connected platforms
• OAuth access and refresh tokens used to authenticate with third-party APIs on your behalf
• Video and content metadata (titles, publish dates, durations) from your connected channels
• Advertising performance data (impressions, spend, CPM) from connected ad accounts
• Account identifiers such as brand IDs and platform-specific channel or account IDs

We do not collect personal information about your audience, and we do not access private messages or content that has not been explicitly authorized.

2. How We Use Your Data

All data collected through InsightHive is used exclusively for analytics and reporting purposes. Specifically, we use your data to:

• Display performance dashboards and content analytics within the platform
• Generate reports on video performance, audience engagement, and paid media results
• Automatically tag and classify content using AI-assisted categorization
• Sync data on a recurring schedule to keep your analytics up to date

We do not sell your data, use it for advertising or profiling, or use it for any purpose beyond the analytics services described above. The one case where your data contributes to anything seen outside your own account is opt-in peer benchmarking, which is described in full in Section 5.

3. Data Storage

Your data is stored securely in Supabase, a managed PostgreSQL database platform hosted on servers located in the United States. OAuth tokens are stored encrypted at rest. We retain your data for as long as your account is active. You may request deletion of your data at any time by contacting us.

4. Third-Party Services

InsightHive integrates with the following third-party platforms to retrieve analytics data. By connecting these accounts, you authorize InsightHive to access data through their respective APIs in accordance with their own terms and privacy policies:

• YouTube & Google Ads - video performance, audience retention, and paid campaign data via the YouTube Data API, YouTube Analytics API, YouTube Reporting API, and Google Ads API
• Meta (Instagram & Facebook) - post performance, reach, audience insights, and paid ad campaign data via the Instagram Graph API, Pages API, and Marketing API
• TikTok - video performance and engagement metrics via the TikTok Display and Marketing APIs

InsightHive is not affiliated with or endorsed by any of these platforms. Data retrieved through their APIs is governed by their respective privacy policies.

5. Benchmarking and Aggregated Data

InsightHive can show you how your performance compares with a peer set in your vertical. This section explains exactly what that involves, because it is the only part of the service where your data contributes to anything seen outside your own account.

Benchmarking is opt-in. Your data is never included in any peer benchmark unless you have given us written consent to include it. Consent is recorded per brand, and connecting a platform does not by itself opt you in.

Benchmarks are aggregated and anonymized.A benchmark reports a statistic across a peer set - a median, an average, a range. It never identifies the contributing accounts, never exposes an individual post, campaign, or account, and is only produced where the peer set is large enough that no single contributor can be inferred from it. You cannot see another customer's figures through InsightHive, and they cannot see yours.

Advertising data is used for your own reporting. Data retrieved from advertising APIs, including the Google Ads API, is used to produce reporting for the account owner whose account is connected. It is not shared with other customers.

You can opt out at any time. Email privacy@getinsighthive.com and we will remove your data from all future benchmark calculations within three business days of receiving the request. Opting out does not affect your own dashboards or reporting.

Where you ask us to share a report with a third party you nominate - for example a sponsor or agency reporting on a campaign they funded - we do so only at your direction, and only covering content and campaigns you specify.

6. Data Security

We take reasonable technical and organizational measures to protect your data against unauthorized access, loss, or misuse. OAuth tokens are stored securely and refreshed automatically. Access to your data is limited to the services required to operate InsightHive.

7. Your Rights

You may request access to, correction of, or deletion of your data at any time. To revoke InsightHive's access to a connected platform, remove the authorization from that platform's settings page - for Google and YouTube that is myaccount.google.com/permissions, and for Meta it is Settings > Business integrations. Revoking access stops future syncs but does not delete data already collected; to have that removed, contact us at the email below or use our data deletion page.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of InsightHive after changes are posted constitutes acceptance of the revised policy.

9. Contact

For privacy-related questions or data requests, contact us at privacy@getinsighthive.com.